Inside Red Bull Mirage at Coachella 2025: The VIP Pyramid Where Everyone Wanted to Disappear

A New Structure for a New Era

There was no missing it.

Sitting like a futuristic temple just beyond the Quasar stage, the Red Bull Mirage made its Coachella debut during Weekend One—and instantly became the most talked-about structure on the grounds.

At over 20,000 square feet, the Mirage was more than just visually arresting. It was a signal. A coded invitation. And for those who made it in, a completely separate ecosystem of curated access, culinary indulgence, and celebrity altitude that sat quietly apart from the masses below.

The temperature hovered above 100 degrees. But inside the Mirage? Air conditioning, Nobu, cocktails on ice, and not a single influencer line in sight.

A Four-Floor Experience Worth the Invite

The Mirage wasn’t built for everyone—and that’s what made it special. The space unfolded vertically, with each level holding its own energy.

• First Floor housed the public-facing bar and lounge, plus the most unexpected culinary flex of the weekend: Nobu in the desert.

• Second Floor was the core of the space, where celebrities and VIPs dipped into cool lounges, took in aerial views of the crowd, and enjoyed signature cocktails away from the festival noise.

• Third Floor was quieter, darker, invite-only, and host to more private affairs, artist downtime, and closed-door conversations.

• Fourth Floor wasn’t on the map. Ask someone who made it up there and you’ll get a smile—but no answer.

The design itself echoed brutalist futurism—mirrored facets, clean geometry, and minimalist earth tones that stood out without screaming for attention. It was less selfie trap, more cultural checkpoint.

The Guest List: Proof of Concept

There were no “maybe” names at the Mirage. This wasn’t open-door cool—it was RSVP verified.

Cardi B, Emma Roberts, BLACKPINK’s Lisa, Charli D’Amelio, Tom DeLonge, Kendall Jenner, Hailey and Justin Bieber, and Leonardo DiCaprio were all spotted inside over the weekend. There were rumors of Tobey Maguire drifting through the upper levels. Doja Cat reportedly stopped by off-schedule.

Even at a festival known for surprise appearances and pop-up moments, the Mirage had its own gravity. It was the one place people were whispering about—not tweeting.

Omakase in the Desert, Courtesy of Nobu

One of the most ambitious moments within Mirage was the Nobu dining experience—a $350 omakase dinner pop-up curated by the legendary Chef Nobu Matsuhisa himself.

Yes—real sushi in the middle of Indio. And not just a gimmick. Guests were served salmon tataki, rock shrimp tempura, and chilled edamame in a full-service lounge built into the Mirage’s base. Freshly prepared, impeccably plated, and reserved weeks in advance.

Charli D’Amelio and her Broadway co-star Maya Boyd were among the guests who dined in, as were countless untagged industry elites moving through the space without a trace.

A Reflection of Festival Culture's Shift

Coachella is changing—and the Mirage represents that shift better than any activation in recent memory.

The festival is no longer only about headliners and set times. It’s about where you’re allowed to go. Who knows your name. What floor you’re on. From Dorsia’s takeover of Zenyara to invite-only villa parties in the hills, the story of Coachella is increasingly being written by those who move around the edges.

Red Bull understood that, and the Mirage was its architectural answer.

Final Thought: Mirage as Mood

What Red Bull pulled off wasn’t just a flex. It was a reframe.

In a festival landscape where branded spaces can feel like desperate content farms, Mirage reminded us what happens when you lead with design, culture, and intention. It felt private, polished, and perfectly placed.

You didn’t walk into the Mirage hoping to go viral. You walked in hoping to disappear—if only for a minute—and be somewhere that still felt real.

The Mirage wasn’t a moment. It was a portal. And it raised the bar for everything that comes next.

CTRL Verified.
Check back soon for our full Dorsia x Zenyara Coachella Weekend One recap and visuals. This one’s a multi-layer story—and Mirage was just the beginning.

Credits: Original Mirage feature and quotes via People and [Getty Images].